We get this question often enough that it deserves a straight answer. Here's our honest take from inside the industry.
What Avinode is
Avinode is the dominant B2B booking marketplace for business aviation. It connects operators with brokers. Brokers source aircraft on Avinode for their end clients. The platform is closed to consumers — you can't book a flight on Avinode as a traveller. It's a wholesale layer.
Avinode is excellent at what it's built for: dense broker coverage, broad aircraft inventory, mature workflow tooling for complex multi-leg quotes. If you sell primarily through brokers and you want to be visible to thousands of them, you should be on Avinode. We don't argue with that.
What Ledig is
Ledig is a B2C marketplace. We connect operators with travellers— directly, no broker layer in the middle. We're focused narrowly on empty legs and short-lead single-aircraft charters in Europe, where the broker margin is friction without proportional value (a complex multi-leg charter actually benefits from a broker; an empty leg from Geneva to Nice does not).
Side-by-side
| Avinode | Ledig | |
|---|---|---|
| Who sees the listing | Brokers (B2B) | Travellers (B2C) |
| Booking flows through | Broker → operator | Traveller → operator |
| Pricing model for operator | Subscription (~$500–$3000/mo + tier) | Per-seat platform fee, no monthly |
| Margin layer | Broker takes commission on top | None — operator price is final |
| Best for | Complex multi-leg, bespoke charters | Empty legs, short-lead, single-aircraft |
| Geographic focus | Global (US-leaning) | Europe-first, EASA-native |
Should you be on both?
Most operators we've talked to should — and we say that without irony. Avinode for the deep broker coverage that fills the bulk of your inventory. Ledig for the empty legs and short-notice positioning that don't pencil out via brokers. Different parts of your fleet utilization curve, solved by different tools.
See also: how Ledig handles distribution, or run a free fleet projection.